While Netflix predicts which series to China Phone Number List watch, businesses need to understand buyers' needs and guide them to the next step in the buying process. Always online The modern buyer is also always (yes really, ALWAYS) online. Checking your apps on your phone while watching TV and in the meantime sending the latest emails onChina Phone Number List your laptop, it really happens. In short, we are easily distracted and you have on average between 8 and 12 seconds to grab the attention of your buyer. As a marketer, it is therefore important that you China Phone Number List ensure that you grab and hold attention by providing valuable and interactive content. This is just a general outline of the modern B2B buyer.
For a detailed sketch China Phone Number List of your ICP ( ideal customer profile ), what their characteristics are, and what specific content they find interesting, a persona study is a must. Based on these results, you can shape your customer journey and get started with content mapping. B2B buyer This illustration shows the old B2B buyer (left) and the modern China Phone Number List B2B buyer (right). The New Buying Process: Intelligent Content Now that we know who the new buyer is, it's time to look at the changing buying process. As I mentioned above, this is largely China Phone Number List happening without you.
But that doesn't mean you can't add value China Phone Number List while your buyer does their own research. In this case, patience is not only a virtue but even strictly necessary in order not to scare off your prospects with a call from sales or stalker China Phone Number List emails that are sent too early in the buying process. Not only does the buying process largely happen without you, but it also takes longer and is more complex. An average B2B purchase China Phone Number List involves six to ten people, all of whom have gathered 4-5 different types of information at different stages of the journey.